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Why Do Asian Customers Negotiate So Hard on Price? Here's What's Really Happening | Zenith Partners

Why Do Asian Customers Negotiate So Hard on Price? Here's What's Really Happening | Zenith Partners

Zenith Partners
Published on: 27/04/2026

Your product is priced fairly, but Asian customers still push for 30% discounts. It is not about the money. Here is why they negotiate and how to handle it.

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